Your ad targeting is personal. Your product page is not.

You pay to reach exactly the right shopper, then hand them a gallery ordered for nobody in particular. PDPLift reads who actually landed and reorders it for them. Same catalogue, same garment, no reshoot.

See how it works

The twelve we model

Explorer
Outlaw
Ruler
Creator
Innocent
Sage
Magician
Hero
Lover
Jester
Everyman
Caregiver
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Who they want to be

Every shopper arrives as an archetype

Behind every visit there is a story about who someone wants to be. We model the full set of them. Three of those walk into the same clothing shop.

01 The Explorer, a vinyl figure in an orange puffer jacket holding a rolled map

The Explorer

Buys the experience. Wants the garment in motion, on a person, in a real place.

Lifestyle shots

02 The Outlaw, a vinyl figure in a black leather biker jacket and ripped jeans

The Outlaw

Buys defiance. Wants the jacket somewhere the brand would never shoot it.

Raw and unpolished

03 The Ruler, a vinyl figure in a long black coat and sunglasses

The Ruler

Buys standing. Wants the full silhouette, styled like a campaign, not a catalogue.

Editorial shots

Three of the twelve archetypes in the library

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Today

Everyone gets the same page

One jacket, four studio photos on a white backdrop, in one fixed order, for every archetype alike. The shop guessed once, at upload time, and every visitor lives with that guess.

Studio catalogue photo of the sage-green field jacket on a model against a white background
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Under the hood

The engine reads the visit and names the archetype

Signal capture · proprietary

2418 read

Hundreds of signals per visit. The mix is ours.

PDPLift ML engine

Scores the visit against every archetype in the library, faster than the page can paint.

Archetype match

The Explorer

74%
The Outlaw12%
The Ruler8%
The Creator4%
The Caregiver2%

+ 19 more archetypes scored

Match found. The catalogue is reordered for the Explorer before she sees a single frame.

Every version is the same garment. The engine changes the context, the crop and the order, never the product. Colour, cut and hardware stay consistent across every archetype, so the brand never fragments and nothing arrives in the box the shopper did not expect.

The engine does not learn one shop at a time. An archetype behaves the same way in a jacket shop and in a shoe shop, so every store on the network sharpens the match for the next one.

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The Explorer figure

Personalised

The Explorer opens on movement

She wants to picture the jacket in her own life, not on a white backdrop. The gallery opens on wind, light and a real place.

Signals we read

Landed from an outdoor campaign creative. Fast scroll, wide browsing, low dwell on styled frames.

The jacket worn on a windswept coastal path at golden hour
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The Outlaw figure

Personalised

The Outlaw opens on attitude

She does not want to belong. She buys the jacket that says she decides for herself, shot somewhere the brand would never shoot it.

Signals we read

Came from a late-night music feed. Skipped the styled frames, stopped on the raw one.

The jacket shot at night under a concrete underpass with a hard camera flash
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The Ruler figure

Personalised

The Ruler opens on the silhouette

She buys standing, not clothing. The jacket has to look deliberate and expensive, framed like a campaign.

Signals we read

Arrived from a fashion title. High dwell on styled frames, skipped the casual ones.

The jacket styled over a silk slip dress against a sunlit concrete wall

Early access

We are picking the first stores

The first partners pay nothing up front. We work on a share of the lift, run the first rollouts by hand, and take the risk while the model learns. If there is no lift, there is no invoice.

Fashion and apparel first. Tell us your store and we will come back with what a pilot would look like.

Request early access

The first partners pay nothing up front. We work on a share of the lift, so if there is no lift there is no invoice.

We only use this to talk about a pilot. No list, no newsletter.